Each Stage of the New Product Development Process Requires Management

Multiple Choice

Each stage of the new product development process requires management to give its approval before moving forward. What does this ensure?

A) It ensures that the company doesn't create product diffusion.
B) It ensures that companies don't waste resources on marginal concepts.
C) It ensures that all products that actually make it through the process will be successful.
D) It ensures that employees have a stake in the process.