To Create a Coordinated Marketing Message, Marketers Must Have Information

Multiple Choice

To create a coordinated marketing message, marketers must have information about the consumer and which of the following?

A) the competition, the product, the market, and the strategy of the organization
B) the message, the market, and the competition
C) the competition, the message, the market, and the store selling the product
D) the message, the competition, and the intent of the product's use