Suzanne and Antonio Both Work for a Mid-Sized Apparel Firm

Multiple Choice

Suzanne and Antonio both work for a mid-sized apparel firm. Suzanne is in charge of a particular brand while Antonio heads the company's personal selling. Both individuals are working to increase the sales of products carrying Suzanne's brand. In an effort to effectively promote the brand, what should Suzanne and Antonio do?

A) They should work closely together to ensure that the message stays focused and consistent.
B) They should pool their budgets and pour all of their resources into a single promotional channel.
C) They should work independently, since branding strategy deals with different methods than personal selling.
D) They should work closely together to ensure that each produces a different message, because variety in the message creates greater interest among consumers.