Which of the Following Statements Describes the Ease at Which

Multiple Choice

Which of the following statements describes the ease at which big ideas translate across cultures?

A) Each country is so unique that a successful big idea in one country is almost always a failure in other countries.
B) Big ideas are so basic and meaningful that they almost always can be used in a variety of cultures without significant changes.
C) Big ideas are a meaningful promotional concept only in Western nations, but within those nations they tend to translate very easily.
D) While some big ideas are easy to translate into another culture, others require significant retooling to be effective.