MBI's Sales Strategy Is Based on Having Its Sales Representatives

Multiple Choice

MBI's sales strategy is based on having its sales representatives take the time to make the effort to develop lasting relationships with their customers. The focus is on obtaining a thorough understanding of the needs of each customer so that the representatives can provide practical ways to meet these needs using MBI's products and services. What does this example illustrate?

A) customer advocacy
B) tactical promotion
C) pre-emptive selling
D) consultative selling