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  3. Study Set
    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Explain the Difference a Between Product Line and a Product
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Explain the Difference a Between Product Line and a Product

Question 196

Question 196

Essay

Explain the difference a between product line and a product mix. Provide an example of each.

Correct Answer:

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A firm may have many different product l...

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