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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Define and Describe the Marketing Approaches of Push and Pull
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Define and Describe the Marketing Approaches of Push and Pull

Question 139

Question 139

Essay

Define and describe the marketing approaches of push and pull strategy. What is the goal of each one? Are they mutually exclusive strategies?

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A push strategy involves motivating dist...

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