Jorge Castilla Willingly Paid $499 for an Apple IPhone on the Day

True/False

Jorge Castilla willingly paid $499 for an Apple iPhone on the day it hit the market, even though it was far more expensive than cell phones he had bought in the past. He wasn't concerned about the price; he just wanted to be one of the first on campus to have this product. Consumers like Jorge are the target of firms using skimming pricing strategies.