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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  5. Question
    Which Type of Pricing Aims to Use Price to Send
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Which Type of Pricing Aims to Use Price to Send

Question 40

Question 40

Multiple Choice

Which type of pricing aims to use price to send consumers a message about the high quality and exclusivity of a product?


A) penetration pricing
B) odd pricing
C) psychological pricing
D) prestige pricing

Correct Answer:

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