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    Introduction to Business
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    Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
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    Which Strategy, Intended to Maximize Profitability by Offering New Products
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Which Strategy, Intended to Maximize Profitability by Offering New Products

Question 151

Question 151

Multiple Choice

Which strategy, intended to maximize profitability by offering new products at a premium price, did Apple use when introducing the iPod?


A) skimming pricing
B) matching the competition
C) everyday low pricing
D) penetration pricing

Correct Answer:

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