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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  5. Question
    What Is the Goal of a Distribution Strategy? Name and Describe
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What Is the Goal of a Distribution Strategy? Name and Describe

Question 104

Question 104

Essay

What is the goal of a distribution strategy? Name and describe its key elements. Explain the difference between a direct channel and channel intermediaries.

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A distribution strategy outlines the way...

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