Essay
A recent television ad campaign by Steak 'n Shake shows two different ways to make a milkshake. The fast food way involves pulling a lever to dispense pre-mixed "milkshake" directly from a machine into a paper cup. The Steak 'n Shake way involves hand-dipping premium ice cream into a large glass, pouring fresh milk, adding a thick, rich-looking chocolate syrup, mixing the ingredients, and then topping it all off with whipped cream and a cherry. Which goal does Steak 'n Shake emphasize: efficiency or effectiveness? Explain.
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