Retail Planning (Scenario) Tyler Nall Is President and CEO of a New Chain

Multiple Choice

Retail Planning (Scenario)
Tyler Nall is president and CEO of a new chain of retail stores that is about to begin operations. During the last couple of months, he has been developing goals and directions for the stores, which will sell moderately priced home furnishings to average-income consumers. The plan is to open 20 to 30 stores in large shopping centres across Canada over the next three years. Tyler and his vice-presidents have decided that each store should have sales equal to or greater than $900 per square metre per day. To attract an adequate number of customers, each store should be:
• located in an out-parcel site of a major shopping mall;
• located at a mall that attracts an average of at least 2,000 customers daily;
• well maintained both inside and out;
• well lit, throughout the store;
• arranged in room settings to highlight the home furnishing decor;
• open from 9 a.m. to 9 p.m. Monday to Saturday, and 1 p.m. to 5 p.m. Sunday;
• staffed with friendly, well-groomed sales personnel dressed in business attire.
-The plan to open 20 to 30 stores over the next three years is ________.

A) directional
B) specific
C) short term
D) multi-purpose