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    Business Driven Information Systems Study Set 1
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    Exam 8: Enterprise Applications: Business Communications
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    What Occurs When a Website Can Know Enough About a Person's
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What Occurs When a Website Can Know Enough About a Person's

Question 57

Question 57

Multiple Choice

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


A) operational CRM
B) analytical CRM
C) website personalization
D) list generators CRM

Correct Answer:

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