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Samantha, the Owner of Silver Butterflies Accessories, Wanted to Know

Question 57

Multiple Choice

Samantha, the owner of Silver Butterflies Accessories, wanted to know what her customers felt about shopping at her stores.One of the questions in her survey questionnaire was framed as, "On a scale of one to five, where would you place the store's ambience, service, and jewelry collection?" This question is most likely to be ineffective because it is:


A) a leading question.
B) not limited to a single idea.
C) short, and effective questions should be long.
D) an open-ended question.
E) a question that requires minimal thinking from respondents.

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