Which of the Following Is Most Likely to Be True

Multiple Choice

Which of the following is most likely to be true about corporate reputation?

A) Reputation cannot contribute to an increase in revenue.
B) Having a positive reputation is not enough.
C) A company's reputation must be similar to its competitors.
D) The perceived credibility of a corporation is not affected by its reputation.
E) Corporate reputation is a function of PR management that does not depend on the quality of products or services.