Stanley Is the Marketing Manager at PLM

Multiple Choice

Stanley is the marketing manager at PLM.In his market survey, he finds that customers are not happy with their product because of their inefficient customer care service.While preparing his report, he places the supporting reasons before the primary message.The message framework used in this case is based on the _____ approach.

A) direct
B) deductive
C) inductive
D) matter-of-fact
E) concurrent