Which of the Following Statements About Forecasting in Global Markets

Multiple Choice

Which of the following statements about forecasting in global markets is true?

A) The same forecasting techniques that work in the United States work around the world.
B) The only reliable sales forecasting source in many countries is from the existing sales force.
C) For international marketing forecasts, top-down sales forecasting is much more reliable than bottom-up forecasting.
D) Executive opinion is most often used in forecasting international sales and does not use any input from salespeople.
E) Computer simulations produce the most reliable sales forecasts for selling in international marketing.