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After Important Decisions, Buyers May Feel a Little Insecure About

Question 40

Multiple Choice

After important decisions, buyers may feel a little insecure about whether the choice was a wise one. This insecurity is called:

A) postpurchase dissonance.
B) regret at leisure.
C) prisoner's dilemma.
D) buyer's apology.
E) the inequity of choices.

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