Multiple Choice
For most companies, which of the following are the major components in the marketing communications mix?
A) Public relations and advertising.
B) Direct selling and trade shows.
C) Advertising and personal selling.
D) Public relations and sales promotions.
E) Direct selling and sales promotions.
Correct Answer:

Verified
Correct Answer:
Verified
Q4: In the context of media planning and
Q7: One of the drawbacks of satellites is:<br>A)
Q8: Creating good relationships with the popular press
Q11: _ in advertising is a thorny issue
Q11: Which of the following elements of the
Q38: Companies that rely on television infomercials and
Q50: A reason for the failure of marketing
Q59: Language is one of the major barriers
Q68: Sales promotions constitute the major portion of
Q93: The encoding step causes problems even with