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    International Marketing Study Set 4
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    Exam 16: Integrated Marketing Communications and International Advertising
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    For Most Companies, Which of the Following Are the Major
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For Most Companies, Which of the Following Are the Major

Question 1

Question 1

Multiple Choice

For most companies, which of the following are the major components in the marketing communications mix?


A) Public relations and advertising.
B) Direct selling and trade shows.
C) Advertising and personal selling.
D) Public relations and sales promotions.
E) Direct selling and sales promotions.

Correct Answer:

verifed

Verified

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