Two Basic Factors Account for the Market Similarities Among Industrial

Multiple Choice

Two basic factors account for the market similarities among industrial goods customers. One factor is the motive or intent of industrial customers is the same. The other factor accounting for the similarity among industrial goods customers is:

A) the inherent nature of the product.
B) the customer is seeking satisfaction.
C) the government influence over design specifications.
D) the tie to services.
E) the perishability of the product.