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    Exam 13: Products and Services for Consumers
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    The Success of a Firm Taking Inventions to Market Is
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The Success of a Firm Taking Inventions to Market Is

Question 24

Question 24

Multiple Choice

The success of a firm taking inventions to market is referred to as ____.


A) conversion ability
B) product penetration
C) diffusion
D) marketization
E) mass customization

Correct Answer:

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