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The Worldwide Use of a Name, Term, Sign, Symbol, Design

Question 4

Multiple Choice

The worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a/an:


A) trademark.
B) copymark.
C) global brand.
D) brand's equity position.
E) owner's mark.

Correct Answer:

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