C K Prahalad and His Associates Introduced a New Concept into into the Discussion

Multiple Choice

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets- bottom-of-the-pyramid markets (BOPMs) 23 -consisting of the 4 billion people across the globe with annual incomes of less than ____.

A) $400
B) $1,200
C) $2500
D) $3700
E) $4200