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    International Marketing Study Set 3
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    Exam 8: Developing a Global Vision Through Marketing Research
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    In the Case of International Marketing, the Greatest Problem in Sampling
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In the Case of International Marketing, the Greatest Problem in Sampling

Question 93

Question 93

True/False

In the case of international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

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