Multiple Choice
In this method of translation, successive translation and retranslation of a questionnaire takes place, each time by a different translator. The wording of the original instrument undergoes a change, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages. Identify the method in discussion.
A) Serial translation
B) Linear translation
C) Back translation
D) Random translation
E) Decentering translation
Correct Answer:

Verified
Correct Answer:
Verified
Q39: Consumers in America tend to respond to
Q57: With respect to the international arena, the
Q58: In Japanese corporate culture the public, face-saving
Q59: Which of the following best describes the
Q61: A comprehensive review of the different approaches
Q62: According to the text, the ability to
Q63: In _ translation, the questionnaire is translated
Q64: Systematic monitoring of chat rooms, blogs, and
Q65: International marketers often collect forms of information
Q73: With respect to international marketing research, cultural