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Given the Greater Uncertainty and Data Limitations Associated with Foreign

Question 26

Multiple Choice

Given the greater uncertainty and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. These two methods are:


A) probabilistic forecasting and ensemble forecasting.
B) expert opinion and analogy.
C) reference class forecasting and simulation.
D) linear progression and linear regression.
E) scenario building and extrapolation.

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