Amy Sims Has Been Assigned the Task of Preparing a Marketing

Multiple Choice

Amy Sims has been assigned the task of preparing a marketing plan for company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and:

A) demand.
B) cultural forces.
C) competition.
D) economic climate.
E) promotion.