Question 1

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

Accepted Answer

A) True 
 B)False  True

Question 2

International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A) True 
 B)False  True

Question 3

According to the text, the primary difference in the practice of marketing at the domestic versus the international level is:

Accepted Answer

A)   the environment within which the marketing plans must be implemented.
B)   the cultural mix of the people working in the organization.
C)   the level of investment required.
D)   the level of management control.
E)   the difference in the concepts of marketing. A

Question 4

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

Accepted Answer

A) True 
 B)False

Question 5

The task of _____ is the most challenging and important one confronting international marketers.

Accepted Answer

A)   caring for the environment
B)   dealing with politics
C)   international standardization
D)   cultural adjustment
E)   international branding

Question 6

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?

Accepted Answer

A)   Competitive forces
B)   Cultural forces
C)   Geography and infrastructure
D)   Economic forces
E)   Political/legal forces

Question 7

What is the impact of the "alien status" of a company?

Accepted Answer

The answer of What is the impact of the "alien...

Question 8

Which of the following is a controllable element for an international marketer?

Accepted Answer

A)   Level of technology
B)   Geography and infrastructure
C)   Channels of distribution
D)   Cultural forces
E)   Structure of distribution

Question 9

Which of the following is NOT a feature of firms at the internationalization stage of regular foreign marketing?

Accepted Answer

A)   Permanent productive capacity devoted to the production of goods to be marketed in foreign markets.
B)   The primary focus of operations and production is to service foreign market needs.
C)   The firm may employ foreign or domestic overseas intermediaries.
D)   The firm may have its own sales force or sales subsidiaries in important foreign markets.
E)   Profit expectations from foreign markets are initially seen as a bonus in addition to regular domestic profits.

Question 10

For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

Accepted Answer

A)   domestic market extension
B)   multidomestic market
C)   global marketing
D)   universal marketing
E)   standardized marketing

Question 11

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.

Accepted Answer

A)   Standardization
B)   Adaptation
C)   Segregation
D)   Segmentation
E)   Projection

Question 12

The difference between domestic and international marketing lies in the different concepts of marketing.

Accepted Answer

A) True 
 B)False

Question 13

With respect to the environment in which a business operates, such factors as competition, legal restraints, government controls, and the weather would all be examples of what are called:

Accepted Answer

A)   controllable elements.
B)   uncontrollable elements.
C)   predictable elements.
D)   demographic elements.
E)   cultural elements.

Question 14

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages BEST characterizes the stage of international marketing involvement for Mr. Bright's company?

Accepted Answer

A)   Infrequent foreign marketing
B)   Regular foreign marketing
C)   No direct foreign marketing
D)   International marketing
E)   Global marketing

Question 15

Describe the "regular foreign marketing" stage of international marketing involvement.

Accepted Answer

The answer of Describe the "regular foreign marketing" stage of...

Question 16

Why is the international marketer's task more difficult than that of the domestic marketer?

Accepted Answer

The answer of Why is the international marketer's task more...

Question 17

Which of the following is the most effective way to achieve organizational global awareness?

Accepted Answer

A)   Establish regular awareness campaigns across the organization.
B)   Organize employee trips to foreign cultures to increase their sensitivity.
C)   Increase the diversity mix of the employee profile.
D)   Have a culturally diverse senior executive staff or board of directors.
E)   Promote social networking as a means to improve inter-cultural communication.

Question 18

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Accepted Answer

A)   regionalism
B)   holism
C)   self-reference criterion
D)   segregation
E)   integration

Question 19

The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?

Accepted Answer

A)   Domestic market extension concept
B)   Multidomestic market concept
C)   Global marketing concept
D)   Universal marketing concept
E)   Standardized marketing concept

Question 20

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.

Accepted Answer

A) True 
 B)False

Exam 1: The Scope and Challenge of International Marketing

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

According to the text, the primary difference in the practice of marketing at the domestic versus the international level is:

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

The task of _____ is the most challenging and important one confronting international marketers.

What is the impact of the "alien status" of a company?

Which of the following is a controllable element for an international marketer?

Which of the following is NOT a feature of firms at the internationalization stage of regular foreign marketing?

For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.

The difference between domestic and international marketing lies in the different concepts of marketing.

With respect to the environment in which a business operates, such factors as competition, legal restraints, government controls, and the weather would all be examples of what are called:

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages BEST characterizes the stage of international marketing involvement for Mr. Bright's company?

Describe the "regular foreign marketing" stage of international marketing involvement.

Why is the international marketer's task more difficult than that of the domestic marketer?

Which of the following is the most effective way to achieve organizational global awareness?

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.