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  2. Topic
    Business
  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    The Organizational Status of the Researcher or the Research Department
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The Organizational Status of the Researcher or the Research Department

Question 73

Question 73

True/False

The organizational status of the researcher or the research department may make it easy to reach the key DM in the early stages of the project.

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