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    Business
  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    "The Number and Geographical Location of the Buyers and Non-Buyers
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"The Number and Geographical Location of the Buyers and Non-Buyers

Question 34

Question 34

True/False

"The number and geographical location of the buyers and non-buyers" is a factor that should be considered in the "objectives" component of the environmental context of the problem.

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