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    Business
  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    It Is Important to Perform a Problem Audit Because ________
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It Is Important to Perform a Problem Audit Because ________

Question 75

Question 75

Multiple Choice

It is important to perform a problem audit because ________.


A) the DM knows the cause of the problem
B) DMs tend to focus on symptoms rather than on causes
C) the DM,in most cases,has only a vague idea of what the problem is
D) both B and C are correct

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