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  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    The Researcher Should Rely on ________ to Determine Which Variables
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The Researcher Should Rely on ________ to Determine Which Variables

Question 48

Question 48

Multiple Choice

The researcher should rely on ________ to determine which variables should be investigated.


A) objective evidence
B) theory
C) an analytical model
D) all of the above

Correct Answer:

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