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    Marketing Research An Applied Orientation
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    Ratio Scales Allow Proportionate Transformations of the Form Y =
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Ratio Scales Allow Proportionate Transformations of the Form Y =

Question 16

Question 16

True/False

Ratio scales allow proportionate transformations of the form y = bx,where b is a positive constant.One can add an arbitrary constant,as in the case of an interval scale.

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