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    Marketing Research An Applied Orientation
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
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    When Using Constant Sum Scales,if Respondents Allocate More Points Than
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When Using Constant Sum Scales,if Respondents Allocate More Points Than

Question 70

Question 70

True/False

When using constant sum scales,if respondents allocate more points than those allotted,the researcher must modify such data in some way or eliminate the respondent from analysis.

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