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    Marketing Research An Applied Orientation
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    Which of the Following Statistics Is Not Permissible with Ordinally
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Which of the Following Statistics Is Not Permissible with Ordinally

Question 11

Question 11

Multiple Choice

Which of the following statistics is not permissible with ordinally scaled data (Table 8.1 in the text) ?


A) range
B) mode
C) rank order correlation
D) all of the above

Correct Answer:

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