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  3. Study Set
    Marketing Research An Applied Orientation
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    ________ Is a Scale in Which the Numbers Are Used
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________ Is a Scale in Which the Numbers Are Used

Question 17

Question 17

Multiple Choice

________ is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.


A) Ordinal scale
B) Interval scale
C) Ratio scale
D) Nominal scale

Correct Answer:

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