Multiple Choice
If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.
A) constant sum
B) q-sort
C) paired comparison
D) rank order
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q79: Which of the following is not a
Q80: An ordinal scale indicates relative position and
Q81: The most common method of taste testing
Q82: Because the zero point is fixed in
Q83: Which of the following statistics is not
Q84: It is possible to construct a nominal
Q85: In non-comparative scales,the scaling of each object
Q86: The origin characteristic means that the scale
Q87: When a _ scale is used for
Q89: In paired comparison scaling,the data obtained are