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    Marketing Research An Applied Orientation
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    Discuss the Primary Scales of Measurement (Table 8
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Discuss the Primary Scales of Measurement (Table 8

Question 73

Question 73

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Discuss the primary scales of measurement (Table 8.1 in the text).Develop an example of each.

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A nominal scale is one whose numbers ser...

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