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    Marketing Research An Applied Orientation
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    Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques
  5. Question
    Itemized Rating Scales Are Widely Used in Marketing Research and Form
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Itemized Rating Scales Are Widely Used in Marketing Research and Form

Question 40

Question 40

True/False

Itemized rating scales are widely used in marketing research and form the basic components of more complex scales.

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