How Would You Rate Sears as a Department Store

Multiple Choice

How would you rate Sears as a department store?
Version 1
Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best
Version 2
Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best
0 10 20 30 40 50 60 70 80 90 100
The above scales are all examples of a ________.

A) continuous rating scale
B) Stapel scale
C) Semantic differential scale
D) Likert scale