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    Marketing Research An Applied Orientation
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    Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques
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    Figure 94 in the Text Showed the Development of a Multi-Item
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Figure 94 in the Text Showed the Development of a Multi-Item

Question 37

Question 37

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Figure 9.4 in the text showed the development of a multi-item scale.Discuss the development process.

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Data are collected on the reduced set of...

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