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    Marketing Research An Applied Orientation
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    Exam 11: Sampling: Design and Procedures
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    A Subgroup of the Elements of the Population Selected for Participation
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A Subgroup of the Elements of the Population Selected for Participation

Question 19

Question 19

Multiple Choice

A subgroup of the elements of the population selected for participation in the study is a ________.


A) judgmental sample
B) sample
C) sampling unit
D) sampling frame

Correct Answer:

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