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    Marketing Research An Applied Orientation
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    Exam 11: Sampling: Design and Procedures
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    Which Sampling Technique Can Help the Researcher Estimate Rare Characteristics
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Which Sampling Technique Can Help the Researcher Estimate Rare Characteristics

Question 79

Question 79

Multiple Choice

Which sampling technique can help the researcher estimate rare characteristics (Table 11.4 in the text) ?


A) convenience sampling
B) quota sampling
C) judgmental sampling
D) snowball sampling

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