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    Marketing Research An Applied Orientation
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    Exam 12: Sampling: Final and Initial Sample Size Determination
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    ________ Is a Method to Adjust for Nonresponse by Assigning
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________ Is a Method to Adjust for Nonresponse by Assigning

Question 21

Question 21

Multiple Choice

________ is a method to adjust for nonresponse by assigning the characteristic of interest to the nonrespondents based on the similarity of the variables available for both nonrespondents and respondents.


A) Weighting
B) Trend analysis
C) Subjective estimates
D) Imputation

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