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    Exam 16: Analysis of Variance and Covariance
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    How Consumers' Intentions to Buy a Brand Vary with Different
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How Consumers' Intentions to Buy a Brand Vary with Different

Question 57

Question 57

Multiple Choice

How consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is best analyzed via ________.


A) n-way ANOVA
B) one-way ANOVA
C) ANCOVA
D) regression

Correct Answer:

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