Multiple Choice
Discriminant analysis can be used to answer questions such as ________.
A) How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution?
B) In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not?
C) What are the distinguishing characteristics of consumers who respond to direct mail solicitations?
D) Both B and C are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q41: In discriminant analysis,we can obtain some idea
Q42: When the dependent variable is binary and
Q43: The hit ratio is the percentage of
Q44: D is the _ in the model
Q45: The nature of dependent and independent variables
Q47: If attitude towards the brand is measured
Q48: The procedure that is used to estimate
Q49: The hit ratio is the number of
Q50: An examination of differences across groups lies
Q51: The linear combinations of independent variables developed