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    Marketing Research An Applied Orientation
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    In Which Approach to Collecting Perception Data Are Respondents Often
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In Which Approach to Collecting Perception Data Are Respondents Often

Question 58

Question 58

Multiple Choice

In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?


A) direct
B) preference
C) derived
D) indirect

Correct Answer:

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