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    Marketing Research An Applied Orientation
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
  5. Question
    When Constructing Conjoint Analysis,full or Complete Profiles of Brands Are
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When Constructing Conjoint Analysis,full or Complete Profiles of Brands Are

Question 78

Question 78

Multiple Choice

When constructing conjoint analysis,full or complete profiles of brands are constructed for all the attributes in (the) ________.


A) full-profile approach
B) pair-wise approach
C) two-factor evaluations
D) both B and C

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