A Sample Size of 1000 Is Used to Test a Structural

Multiple Choice

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

A) The sample size is probably too small.
B) The sample size is probably too large.
C) The relationship is trivial.
D) The model fit is poor.
E) None of the above